English actress Emma Watson is most nicely-identified for her position as Hermoine Granger in the Harry Potter movie series and because the face of the British style company Burberry, however she has now embarked on a new and environmentally-friendly journey - making a clothing line that helps the planet and appeals to style-oriented younger people.

Watson hopes to “give folks the selection to put on something that makes the world a better place, to wear clothing that does some good,” she said in a press release from Individuals Tree, the corporate she collaborated with for this project. She served as the inventive advisor for the clothes, making sure that the line was teen-friendly. The gathering, called “Love from Emma,” was launched in February 2010 to Individuals Tree shops and on-line on the company’s website.

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